3 MUSKETEERS
ADVERTISING
Commonly known as a simple chocolate treat, 3 MUSKETEERS® has offered a delicate, light and fluffy nougat center wrapped in delectable chocolate for the past 75 years. The recently updated recipe adds more satisfying chocolate taste to the delicious nougat, making it unmistakably fulfilling. With 45 percent less fat than average of the leading chocolate brands, the new 3 MUSKETEERS® bar still offers a great tasting, lighter way to enjoy chocolate. Advertising and design objectives were to market 3 MUSKETEERS® bar to a younger generation, particularly millennial women between the ages of 24-34. It is the more enjoyable chocolate bar among all other chocolate brands. This can be proven because it has 45% less fat than the average chocolate bar and it is gluten free. This means you can enjoy more of it.