EXPERIENTIAL | VIRTUAL REALITY
Project E is a virtual reality experience based on a brief for the 2016 One Club-Young Ones competition. The goal of the brief was to achieve gender equality through empathy because only by understanding the other gender can we achieve true equality.
Project E transforms the user into different genders and races while they are immersed into a virtual reality setting. At the end of each scenario the user is asked to guess which gender or race they are in the game based on the micro-discriminations they experienced. The impact of this project is to bring to light how even the smallest act (even subconscious) could have a significant impact on how a person views the world.